Managing devolved experiences
Brand marriage Brands are becoming increasingly interconnected with one another. Whether it’s Facebook on IPhone or Sky TV and IKEA, brands are building business relationships to help widen their...
View ArticleAT&T spooked by T-Mobile US
AT&T’s recent step back – or slight pause – in its rumoured takeover of Vodafone may be in bigger doubt. Analysts last week made hay from the fact that the pause was a deliberate attempt by...
View ArticleTelecoms and the curious case of the expanding store network
The demise of the UK high street has long been a topic of discussion. It has been described both as ‘the end of bricks and mortar’ and ‘the rise of clicks and bricks.’ The debate that now dominates...
View ArticleThe challenge for iBeacon and Weve
This week’s announcement that Weve are to trial iBeacon at the UK chain ‘Eat’ has raised eyebrows. Weve, who are a venture backed by Vodafone, O2 and EE, are looking to trial how iBeacon performs in...
View ArticleTelecoms and the curious case of the expanding store network
The demise of the UK high street has long been a topic of discussion. It has been described both as ‘the end of bricks and mortar’ and ‘the rise of clicks and bricks.’ The debate that now dominates...
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